I was lucky enough to work on the first Charlie Brown Tree(s) that URBN sold. We officially licensed the tree and a few images from Peanuts. I was responsible for the packaging design, type and any other art. The twist was that everything had to be approved by the Schultz family directly.
Like the music projects I loved to utilize my own photography as much as possible. I built a large library of digital and film photography for the Art Dept to use so that we didn't have to license photos that other companies may also use. It was another aspect of making sure that we always had our own unique perspective.