Serena's US Open print project came as a quick strike. I was sworn to secrecy. This was a project coming straight from Mark Parker, CEO of Nike and needed to be done ASAP.
Mr. Parker knew he wanted to appeal to Serena's strength, fashion sense and Nike DNA.
I decided to use a graphic marble pattern with Nike's classic safari pattern overlayed. I knew Serena was into animal prints already so this killed two birds with one stone: infuse Nike DNA, appeal to what Serena likes. The marble stood for Serena's strength and her goddess like stature.